Total minutes of play achieved:

13,061,942 Minutes

Ultimate Week of Play

12th - 19th June

The Ultimate Week of Play brings even more play-based experiences. Children will take part in a national challenge to reach 1 million play minutes, helping them connect, create, and most importantly – never stop playing!

Never Stop Playing!

Thursday 11th June

Thank you for taking part in the biggest play day of the year! On 11 June, we celebrated World Play Day with a day full of fun, laughter and games as part of the theme Never Stop Playing. Children joined a special national LEGO® play moment and received their own activity book to keep the fun going.

Never Stop Playing!

Wednesday 11th June

Thank you for taking part in the biggest play day of the year! On 11 June, we celebrated World Play Day with a day full of fun, laughter and games as part of the theme Never Stop Playing. Children joined a special national LEGO® play moment and received their own activity book to keep the fun going.

Why Play Matters

Play isn’t just fun – it’s essential for your child’s growth. On World Play Day, we celebrate how creativity and teamwork come to life through play. Curious to know more? Flip to discover some cool insights from the LEGO® Play Well Study!

Play feels good—for everyone

96% of children and 91% of parents say play is important for their well-being. It helps children take their minds off school and helps grown-ups relax.

Play builds confidence

Over 90% of adults shared that play helps their little ones express themselves and experiment. And children agree. 89% say playtime is when they feel they can be 100% themselves.

Play helps children’s development

Play is essential, not only for children’s happiness but for their development. Over 89% of parents agree that it helps their young ones develop resilience, emotional intelligence, and problem-solving skills.

Play feels good—for everyone

96% of children and 91% of parents say play is important for their well-being. It helps children take their minds off school and helps grown-ups relax.

Play builds confidence

Over 90% of adults shared that play helps their little ones express themselves and experiment. And children agree. 89% say playtime is when they feel they can be 100% themselves.

Play helps children’s development

Gallery of Creations

Take a look at the amazing creations from last years World Play Day! Our gallery is filled with exciting designs, colorful builds and endless imagination. These creations show just how much fun can happen when playtime takes over!

Why LEGO bricks might be the building blocks of wellbeing

Play allows children to express themselves in a way that doesn’t require words; many children and adults struggle to put emotions and feelings into words, so creative play is a wonderful way to combat this. It can help to build self-confidence, relieve stress, and even nurture empathy. And yes, it can include dragons, castles, rainbows, and rocket-powered flamingos made from LEGO bricks!

Ready to join us?

Don’t miss out on a playful afternoon filled with creativity and imagination. Secure a place in After School Care this World Play Day and give your child the chance to build, create, and be inspired.